How do you reassure the public and yourself and most importantly investors that you are a true an iconic brand?
That's tough question and the answer would be different from each company as they look into the mirror and try to figure themselves out.
With the recent events concerning the GAP I could not stop to think that this was either a major fuck up or a brilliant ploy to prove status. I seriously think it was the second of the two. and if not then why not try? Check this out. (putting my brand manager cap on)
1. This year Gap shares have fell about 11 percent this year. Yet as of last Friday I checked it out and Gap rose 44cents, or 2.4 percent. That's from Oct 4th ( the day the logo went out) to Oct 15th. wowzers !
2. Check out the statements from GAP reps in regards to the " reaction" from the new logo
“We’ve learned just how much energy there is around our brand, and after much thought, we’ve decided to go back to our iconic blue box logo,”
That's tough question and the answer would be different from each company as they look into the mirror and try to figure themselves out.
With the recent events concerning the GAP I could not stop to think that this was either a major fuck up or a brilliant ploy to prove status. I seriously think it was the second of the two. and if not then why not try? Check this out. (putting my brand manager cap on)
1. This year Gap shares have fell about 11 percent this year. Yet as of last Friday I checked it out and Gap rose 44cents, or 2.4 percent. That's from Oct 4th ( the day the logo went out) to Oct 15th. wowzers !
2. Check out the statements from GAP reps in regards to the " reaction" from the new logo
“We’ve learned just how much energy there is around our brand, and after much thought, we’ve decided to go back to our iconic blue box logo,”
Now do I stop and think that there was really maybe just too much money given to a marketing agency and all the came up with was a facebook rip off logo ? and they decided to it launch on facebook ?
Or do I give them the benefit of doubt of a planned effort of knowing how social media works and what could be caused by the effect of "poking" people the wrong way to get the right results.
all in all I think it was a very interesting turn of events with this activity and a real proof of the social media importance in the grand scheme of things.
So all those want to be global brands.. are you iconic ? could you stir a flurry of activity in the social media world to raise stocks and sales ?
hit me with comments, i welcome them like the gap welcomes you with classic khakis.
think about it...
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